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it&ly In 1989, IT&LY Hairfashion N.A., Inc. began its mission to create a company that would manufacture and distribute the finest quality, professional haircolor products. These products would include complete haircolor systems from the initial cut and color to unique after-color products that would be guaranteed to extend the "just colored" look, feel and condition of your clients' hair. IT&LY Hairfashion: "Dedicated to the Future of Beauty in the World."